Gjirokastra is a UNESCO city located in southeast Albania. The city has huge potential as it encompasses the richness of Albanian culture and civilizations, with beautiful architecture, birthplace of Nobel laureate writer, Ismail Kadare. Yet, no initiative on branding and marketing the destination existed until 2018!
But destination marketers can’t invent an identity; residents and visitors need to reveal it by sharing their perspectives. Our role as DMO in this project, besides our research was to get locals to work together to find the unique stories that resonate with both residents and potential visitors…Read More