DMO Albania

A nonprofit Destination Management Organization, based in Tirana.

About Us

Over the last years, DMO Albania has established new standards in branding and promoting destinations within Albania. Our work goes beyond a logo and tagline, we have developed a branding strategy for each of destinations we are working with. We have released the potential of these destinations in Albania with solutions that are innovative, useful, simple and engaging.

We managed to profile important cities in Albania, such as Tirana, the capital, and Gjirokastra, UNESCO town.

Our expertise covers three main areas:

  • Tourism consultancy for both macro and micro level; for Government policies in tourism as well as consultancy on destinations and tourism businesses helping them toward excellence.
  • Digital marketing and e-media through putting technology in use for tourism industry, aiming to provide businesses and destinations with the visibility they are aspiring to.
  • Online content and PR, through creating distinguished and engaging content, unique to each destination or tourism business.
  • Help destinations to implement sustainable tourism criteria, according to https://www.gstcouncil.org/standards .

We at DMO Albania take pride of what we have achieved so far in creating reputable destination profiles, which are leading models for tourism destinations in Albania, in terms of tourism strategy, branding and online promotions.

Our Mission

The mission of DMO Albania is to bring its expertise to help decision makers of local government and other stakeholders to join forces and manage together the destination.

DMO Albania will seek to coordinate all actors, including donors, central or local government and private sector to work together toward creating a synergy in branding a promoting destination in Albania through identifying, discovering, and promoting unique values of every destination.

DMO Albania aims to play a key role in long-term development of a city or region by formulating an effective travel and tourism strategy.

Our mission is to promote Albania by highlighting and marketing the rich diversity, history, landscape, and culture of each city and region in the country. Albania is recommended widely by the most prestigious tourism media, mostly for its beaches, for UNESCO sites, and for the hospitality of people.
We are dedicated to promote a sustainable development of the destinations.

Our vision

DMO Albania has a clear vision: Every destination in Albania should have its own unique brand identity and management plan and strategy.

Our Values

We are a group of experts who have come together to help branding and managing tourism destinations in Albania

Our values encompass as follows:

  • We live with integrity.
  • We are passionate.
  • We communicate effectively.
  • Team. Partner. Collaborate.
  • We work hard and listen to the needs or our partners
  • We support personal and professional development.
  • We embrace and drive change.
  • We use our resources to the fullest potential


With DMO Albania, a vibrant tourism scene for festivals, arts & culture, and sporting events will continue to unfold in an effort to increase tourism in this beautiful country.

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