Advocating for DMOs in Albania

Advocating for creating DMO's in ALbania

The National Strategy for Sustainable Tourism Development 2019-2023 is starting to be implemented, but still has many difficulties. The Goal 5 of this strategy is related to Development of a Destination Management model, consolidation of a legal and institutional framework for the management and operation of a Destination Management Organisations and monitoring and supporting this DMOs. Since it was approved, only a meeting ëas held in September last year with mediation of Ministry of Tourism and all stakeholders working in tourism.. We are DMO Albania and we have created two DMOs, with our initiative, Visit Tirana, which is promoting Tirana, and is not supported financially and Visit Gjirokastra, which is supported by Risi Albania and is actually the best model of a DMO in Albania. But a legal framework is needed to support the functioning of this DMOs in Albania, without the support of donors. The time is now to start supporting such organisations since they are very important to develop a planned tourism and not caotic in each destination. Through this project we will start an awareness and lobbying campaign, mobilising all stakeholders and influencing policymakers to start the legal framework regarding DMOs.

The project is implemented by DMO Albania and supported by Co-plan Albania

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