DMO Albania
A nonprofit Destination Management Organization, based in Tirana.
About Us
DMO Albania is a nonprofit organization created in 2018 with the aim to support sustainable tourism in Albanian destinations, preserving culture and tradition, protecting nature and maximizing profits for communities. DMO Albania has started its work with creation of models for DMO-s, such as Visit Tirana (a private marketing and managing destination initiative) and continuing with consultancy in creating Visit Gjirokastra (www.visit-gjirokastra) supported by Risi Albania, which is now considered as the only model of DMO in Albania. DMO ALBANIA has also established new standards in branding and promoting destinations within Albania. Our work goes beyond a logo and tagline, we have developed a branding strategy for each of destinations we are working with. We have released the potential of these destinations in Albania with solutions that are innovative, useful, simple and engaging.
Our focus is beyond consultancy and creation of sustainable tourism products. We are lobbying to policymakers and government to create the legal framework for DMO-s all over Albania, working on research and delivering recommendations about the models of DMOs in Albania, also proposals for the legal framework for DMOs. We are raising awareness for the importance of cooperation between all stakeholders in a destination, including public institutions and private businesses, also communities to work together for sustainable development of their destination
Other cultural, environmental and historical projects helping destinations to raise their identify and values is also our mission. We think that without knowing our history, values, and without preserving what we have precious, natural and cultural heritages we can't compete with other markets. Each destination deserves to be developed and promoted based on its identity and unique touristic offer.
Our expertise covers these main areas:
- Tourism consultancy for both macro and micro level; for Government policies in tourism as well as consultancy on destinations and tourism businesses helping them toward excellence.
- Digital marketing and e-media through putting technology in use for tourism industry, aiming to provide businesses and destinations with the visibility they are aspiring to.
- Online content and PR, through creating distinguished and engaging content, unique to each destination or tourism business.
- Raising capacity buildings and training for destinations, tourism business, tour guides, to implement sustainable tourism criteria, according to https://www.gstcouncil.org/standards .
We at DMO Albania take pride of what we have achieved so far in creating reputable destination profiles, which are leading models for tourism destinations in Albania, in terms of tourism strategy, branding and online promotions.
Our Mission
The mission of DMO Albania is to bring its expertise to help decision makers of local government and other stakeholders to join forces and manage together the destination.
DMO Albania will seek to coordinate all actors, including donors, central or local government and private sector to work together toward creating a synergy in branding a promoting destination in Albania through identifying, discovering, and promoting unique values of every destination.
DMO Albania aims to play a key role in long-term development of a city or region by formulating an effective travel and tourism strategy.
Our mission is to promote Albania by highlighting and marketing the rich diversity, history, landscape, and culture of each city and region in the country. Albania is recommended widely by the most prestigious tourism media, mostly for its beaches, for UNESCO sites, and for the hospitality of people.
We are dedicated to promote a sustainable development of the destinations.
Our vision
DMO Albania has a clear vision: Every destination in Albania should have its own unique brand identity and management plan and strategy.
Our Values
We are a group of experts who have come together to help branding and managing tourism destinations in Albania
Our values encompass as follows:
- We live with integrity.
- We are passionate.
- We communicate effectively.
- Team. Partner. Collaborate.
- We work hard and listen to the needs or our partners
- We support personal and professional development.
- We embrace and drive change.
- We use our resources to the fullest potential
