Press release
Project Presentation: “Heritage is our brand”
DMO Albania (Destination Management and Marketing Organization), in collaboration with the Forum for Integration Policies, is implementing the European Union-funded project “Heritage is our brand.”
The project started in January 2025 and will last two years, until January 2027.
This project aims to raise awareness and engage Albanian youth in preserving and promoting spiritual heritage.
The project will start with a scientific study, in collaboration with the Academy of Sciences, to identify 20-30 stories of our spiritual heritage, which will then, through a call for grants for Albanian artists, be turned into various artistic products, documentaries, animations, installations, visual exhibitions, etc.
All the stories, artistic products, audio and video materials, brochures and studies of the project will be included in the online platform Albania-Heritage.com, which will serve as a study and informational material for all age groups, for artists but also tourists.
The second year of the project is about educating young people. There will be a forum with History and Literature teachers from all over Albania to present these products and stories to them so they can be included during the teaching process.
Afterwards, there will be a competition for students who will bring their creations based on these stories and products of this project.
More information about the project, DMO Albania can be found on the website www.dmoalbania.al.
